Seattle Pinball
Museum
Timeline 16 weeks
Roles Visual Designer, Layout Designer
Tools Photoshop, Illustrator, InDesign
Intro
The Seattle Pinball Museum is a beloved Seattle institution. Tucked in the ID, it seems like only true pinball nerds know of it’s existence.
Open the Cabinet
SPM’s current branding feels out of date, and seems to have no one keeping up with it. For this rebrand, I focused on capturing the retro charm of pinball, while creating a more sustainable brand system than what was currently in place.
Solution
Moodboarding
After visiting the pinball museum, a group of us explored the tonal territories of the Seattle Pinball Museum. We as a group landed on these three tones and then moved to create independent mood boards. From there, we executed independently on rebranding.
Exploration
Brand Rules
In order to create the deliverables, I developed a design system that paid homage to the analog dream of pinball while still feeling updated to appeal to a wider audience. Below are some of the rules I created to guide me better as I worked.
The Setup
Deliverables
Below are the deliverables for Seattle Pinball Museum that I created. It was a fun exploration and an opportunity to create something for a place I love. If you would like a copy of the brand guide I created, please send me an email!
Play Ball